\u3000\u6620\u753b\u9928\u306e\u6642\u4ee3\u306f\u7d42\u308f\u308b\u306e\u304b\u3002\u534a\u5206\u306f\u6b63\u3057\u304f\u3001\u534a\u5206\u306f\u9593\u9055\u3063\u3066\u3044\u308b\u3002\u5de8\u5927\u6280\u8853\u8cc7\u672c\u304c\u30cf\u30ea\u30a6\u30c3\u30c9\u306e100\u5e74\u306e\u6b74\u53f2\u3092\u3080\u3057\u3070\u3093\u3067\u4e45\u3057\u3044\u3002\u30a2\u30de\u30be\u30f3\u306fMGM\u3092\u98f2\u307f\u8fbc\u307f\u3001\u30cd\u30c3\u30c8\u30d5\u30ea\u30c3\u30af\u30b9\u306f\u30ef\u30fc\u30ca\u30fc\u30fb\u30d6\u30e9\u30b6\u30fc\u30b9\u3092\u72d9\u3063\u3066\u3044\u308b\u3002\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u4f1d\u7d71\u7684\u306a\u300c\u30db\u30fc\u30eb\u30c9\u30d0\u30c3\u30af\u300d(\u6620\u753b\u9928\u516c\u958b\u5f8c\u306e\u3001\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9(OTT)\u3084VOD\u3067\u306e\u516c\u958b\u307e\u3067\u306e\u7336\u4e88\u671f\u9593)\u79e9\u5e8f\u3092\u7834\u58ca\u3057\u305f\u3002\u7269\u7406\u7684\u306a\u7a7a\u9593\u3068\u6642\u9593\u3092\u524d\u63d0\u3068\u3057\u305f\u300c\u6fc3\u539a\u306a\u300d\u30e1\u30c7\u30a3\u30a2\u7d4c\u9a13\u306f\u3082\u3046\u7528\u7121\u3057\u3060\u3002<\/p>\n
\u3000\u97d3\u56fd\u306e\u72b6\u6cc1\u3082\u540c\u3058\u3060\u3002\u696d\u754c1\u4f4d\u306e\u30de\u30eb\u30c1\u30d7\u30ec\u30c3\u30af\u30b9\u300cCGV\u300d\u306f\u3001\u6628\u5e74\u306e4\u30ab\u6240\u306b\u7d9a\u304d\u3001\u4eca\u5e74\u3060\u3051\u3067\u308212\u306e\u4e0a\u6620\u9928\u3092\u9589\u9396\u3057\u305f\u3002\u30e1\u30c7\u30a3\u30a2\u30cb\u30c3\u30c1\u7406\u8ad6(Niche Theory)\u306f\u51b7\u5fb9\u3060\u3002\u6642\u9593\u3068\u6ce8\u610f\u529b\u3068\u3044\u3046\u8cc7\u6e90\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u4e2d\u3067\u306f\u3001\u3088\u308a\u4fbf\u5229\u3067\u5f37\u529b\u306a\u65b0\u898f\u30e1\u30c7\u30a3\u30a2\u304c\u767b\u5834\u3059\u308c\u3070\u3001\u65e2\u5b58\u306e\u30e1\u30c7\u30a3\u30a2\u306f\u9685\u306b\u8ffd\u3044\u3084\u3089\u308c\u308b\u3002\u3053\u306e\u8ad6\u7406\u306e\u901a\u308a\u306a\u3089\u3001\u6620\u753b\u9928\u306f\u3059\u3067\u306b\u30cd\u30c3\u30c8\u30d5\u30ea\u30c3\u30af\u30b9\u3068\u30e6\u30fc\u30c1\u30e5\u30fc\u30d6\u3068\u3044\u3046\u5f37\u529b\u306a\u30e9\u30a4\u30d0\u30eb\u306e\u524d\u306b\u7acb\u305f\u3055\u308c\u3066\u3044\u308b\u3002\u6620\u753b\u7523\u696d\u306e\u9ec4\u91d1\u6642\u4ee3\u304c\u66ae\u308c\u3064\u3064\u3042\u308b\u3068\u89e3\u91c8\u3055\u308c\u3066\u3044\u308b\u7406\u7531\u306f\u3053\u3053\u306b\u3042\u308b\u3002<\/p>\n
\u3000\u3060\u304c\u3001\u3053\u306e\u659c\u967d\u7523\u696d\u306e\u6700\u524d\u7dda\u306b\u4f55\u8005\u304b\u304c\u62bc\u3057\u5bc4\u305b\u3066\u3044\u308b\u3002\u4eca\u5e748\u6708\u306b\u516c\u958b\u3055\u308c\u305f\u65e5\u672c\u306e\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u6620\u753b\u300c\u9b3c\u6ec5\u306e\u5203:\u7121\u9650\u57ce\u7de8\u300d\u306f\u97d3\u56fd\u3067\u30dc\u30c3\u30af\u30b9\u30aa\u30d5\u30a3\u30b9(\u6620\u753b\u9928\u3067\u306e\u58f2\u308a\u4e0a\u3052)1\u4f4d\u3068\u306a\u308a\u3001\u5b58\u5728\u611f\u3092\u793a\u3057\u305f\u3002\u5916\u56fd\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u306f\u7570\u4f8b\u306e\u6210\u679c\u3060\u3002\u4eca\u3001\u6620\u753b\u9928\u306b\u751f\u547d\u529b\u3092\u5439\u304d\u8fbc\u3093\u3067\u3044\u308b\u4e3b\u4f53\u306f\u30b7\u30cd\u30d5\u30a3\u30eb(\u6620\u753b\u30d5\u30a1\u30f3)\u3067\u306f\u306a\u3044\u3002\u751f\u307e\u308c\u305f\u6642\u304b\u3089\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u63e1\u3063\u3066\u80b2\u3063\u3066\u304d\u305f\u300c\u03b1(\u30a2\u30eb\u30d5\u30a1)\u4e16\u4ee3\u300d(2010\u5e74\u4ee5\u964d\u751f\u307e\u308c\u306e\u4eba)\u3060\u3002<\/p>\n
\u3000\u7c73\u56fd\u306e\u5e02\u5834\u8abf\u67fb\u6a5f\u95a2\u300cNRG\u300d\u306b\u3088\u308b\u3068\u3001\u03b1\u4e16\u4ee3\u306f\u305d\u308c\u4ee5\u524d\u306e\u4e16\u4ee3\u3088\u308a\u6620\u753b\u9928\u8a2a\u554f\u306b\u5927\u304d\u306a\u597d\u611f\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u305f\u3060\u3057\u3001\u305d\u306e\u7406\u7531\u306f\u7570\u306a\u308b\u3002\u5f7c\u3089\u306b\u3068\u3063\u3066\u6620\u753b\u9928\u3068\u306f\u3001\u606f\u3092\u6bba\u3057\u3066\u540d\u4f5c\u3092\u9451\u8cde\u3059\u308b\u300c\u8056\u6bbf\u300d\u3067\u306f\u306a\u3044\u3002\u53cb\u4eba\u3068\u7b11\u3063\u305f\u308a\u53cd\u5fdc\u3057\u305f\u308a\u3001\u6620\u753b\u306b\u51fa\u3066\u304f\u308b\u6b4c\u3092\u4e00\u7dd2\u306b\u6b4c\u3063\u305f\u308a(\u30b7\u30f3\u30ac\u30ed\u30f3\u30b0)\u3001\u305d\u306e\u7d4c\u9a13\u3092\u5199\u771f\u306b\u3057\u305f\u308a\u3057\u3066\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u5bfe\u8a71\u3078\u3068\u3064\u306a\u304c\u308b\u300c\u793e\u4f1a\u7684\u30a4\u30d9\u30f3\u30c8\u306e\u73fe\u5834\u300d\u3060\u3002\u5b9f\u969b\u306b\u3001\u5f7c\u3089\u306e50%\u4ee5\u4e0a\u304c\u300c\u9759\u304b\u306a\u4e0a\u6620\u9928\u3088\u308a\u306b\u304e\u3084\u304b\u306a\u4e0a\u6620\u9928\u300d\u306e\u65b9\u304c\u597d\u304d\u3060\u3068\u7b54\u3048\u3066\u3044\u308b\u3002<\/p>\n
\u3000\u03b1\u4e16\u4ee3\u306b\u3068\u3063\u3066\u6620\u753b\u9928\u3068\u306f\u3001\u4ee3\u66ff\u3055\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u300c\u518d\u5b9a\u7fa9\u300d\u3055\u308c\u308b\u3082\u306e\u3060\u3002\u65e5\u5e38\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6d88\u8cbb\u306fOTT\u306b\u79fb\u52d5\u3057\u3001\u96c6\u56e3\u7684\u3067\u9a12\u304c\u3057\u3044\u300c\u5100\u793c(Ritual)\u300d\u3060\u3051\u304c\u6620\u753b\u9928\u306b\u6b8b\u308b\u3002\u5f7c\u3089\u306e\u9451\u8cde\u57fa\u6e96\u306f\u76e3\u7763\u306e\u6f14\u51fa\u529b\u3084\u8a9e\u308a\u306e\u6df1\u3055\u3067\u306f\u306a\u3044\u3002\u300c\u81ea\u5206\u306e\u53cb\u4eba\u305f\u3061\u306b\u8a9e\u3089\u308c\u3066\u3044\u308b\u304b\u300d\u3001\u300c\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3084\u4e16\u754c\u89b3\u304b\u300d\u306e\u65b9\u304c\u8fd1\u3044\u3002\u30b2\u30fc\u30e0\u3001\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3001\u30df\u30fc\u30e0(Meme)\u6587\u5316\u3068\u7d50\u3073\u4ed8\u3044\u305f\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u306f\u751f\u304d\u6b8b\u308b\u304c\u3001\u7269\u8a9e\u306e\u529b\u3060\u3051\u3067\u89b3\u5ba2\u3092\u8aac\u5f97\u3057\u3088\u3046\u3068\u3059\u308b\u8a9e\u308a\u306f\u65e9\u671f\u306b\u9000\u5834\u3059\u308b\u3002\u554f\u984c\u306f\u3001\u3053\u306e\u5909\u5316\u306f\u6620\u753b\u9928\u3092\u751f\u304d\u6b8b\u3089\u305b\u308b\u3068\u540c\u6642\u306b\u3001\u305d\u306e\u4e2d\u3067\u8a31\u3055\u308c\u308b\u9078\u629e\u306e\u5e45\u306f\u3080\u3057\u308d\u72ed\u307e\u308b\u3068\u3044\u3046\u3068\u3053\u308d\u306b\u3042\u308b\u3002<\/p>\n
\u3000\u3053\u308c\u306f\u6620\u50cf\u30e1\u30c7\u30a3\u30a2\u306b\u9650\u3089\u306a\u3044\u3002\u51fa\u7248\u3068\u96d1\u8a8c\u3001\u30b8\u30e3\u30fc\u30ca\u30ea\u30ba\u30e0\u5168\u822c\u3067\u3082\u3001\u300c\u9045\u3055\u300d\u3068\u300c\u84c4\u7a4d\u300d\u306f\u6b21\u7b2c\u306b\u5c45\u5834\u6240\u3092\u5931\u3044\u3064\u3064\u3042\u308b\u3002\u5275\u520a\u304b\u308955\u5e74\u306e\u6b74\u53f2\u3092\u6301\u3064\u97d3\u56fd\u6700\u9577\u5bff\u306e\u6708\u520a\u8a8c\u300c\u30bb\u30e0\u30c8\u300d\u306e\u7121\u671f\u9650\u4f11\u520a\u306e\u30cb\u30e5\u30fc\u30b9\u306f\u3001\u305d\u308c\u3092\u8c61\u5fb4\u7684\u306b\u8868\u3057\u3066\u3044\u308b(12\u670810\u65e5\u4ed8\u30cf\u30f3\u30ae\u30e7\u30ec)\u3002\u3086\u3063\u304f\u308a\u8aad\u307e\u308c\u3001\u500b\u4eba\u306e\u5185\u9762\u306b\u6c88\u6bbf\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u76f4\u3061\u306b\u53cd\u5fdc\u3057\u3066\u62e1\u6563\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3068\u306e\u7406\u7531\u3067\u5468\u8fba\u3078\u3068\u8ffd\u3044\u3084\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n
\u3000\u307e\u3055\u306b\u300c\u4fe1\u983c\u306e\u9006\u8aac\u300d\u3060\u3002\u60c5\u5831\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3042\u3075\u308c\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u305d\u308c\u81ea\u4f53\u306f\u4fe1\u983c\u3055\u308c\u3066\u3044\u306a\u3044\u3002\u4ee3\u308f\u308a\u306b\u4ed6\u4eba\u306e\u53cd\u5fdc\u3092\u4fe1\u983c\u3059\u308b\u3002\u03b1\u4e16\u4ee3\u306b\u3068\u3063\u3066\u6620\u753b(\u30b3\u30f3\u30c6\u30f3\u30c4)\u3068\u306f\u3001\u5b8c\u7d50\u3057\u305f\u30c6\u30ad\u30b9\u30c8\u3068\u3044\u3046\u3088\u308a\u3001\u6b21\u306e\u30af\u30ea\u30c3\u30af\u3068\u6b21\u306e\u53cd\u5fdc\u306e\u305f\u3081\u306e\u300c\u30a8\u30b5\u300d\u3060\u3002\u6620\u753b\u9928\u306f\u305d\u306e\u6750\u6599\u3092\u6700\u3082\u83ef\u3084\u304b\u306b\u78ba\u4fdd\u3067\u304d\u308b\u5834\u6240\u3060\u3002\u4f5c\u54c1\u6027\u306f\u8a55\u8ad6\u5bb6\u306e\u8a55\u4fa1\u3067\u306f\u306a\u304f\u3001SNS\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3067\u8a3c\u660e\u3055\u308c\u308b\u3002<\/p>\n
\u3000\u3053\u306e\u69cb\u9020\u306b\u304a\u3044\u3066\u306f\u3001\u6620\u753b\u9928\u3068OTT\u306f\u5bfe\u7acb\u3057\u306a\u3044\u3002\u3080\u3057\u308d\u6620\u753b\u9928\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u8a71\u984c\u6027\u3092\u751f\u7523\u3059\u308b\u6700\u524d\u7dda\u3068\u3057\u3066\u4f5c\u7528\u3059\u308b\u3002\u4fe1\u983c\u306e\u6b8b\u3089\u306a\u3044\u6620\u753b\u9928\u3001\u3057\u304b\u3057\u8a71\u984c\u306f\u6b8b\u308b\u6620\u753b\u9928\u3002\u3053\u308c\u304c\u79c1\u305f\u3061\u306e\u76f4\u9762\u3057\u3066\u3044\u308b\u6620\u753b\u9928\u306e\u73fe\u72b6\u3060\u3002<\/p>\n
\u3000\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u89b3\u5ba2\u3092\u6697\u95c7\u306e\u4e2d\u306b\u5ea7\u3089\u305b\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u307f\u3092\u51dd\u8996\u3055\u305b\u3066\u3044\u305f\u3001\u601d\u3044\u51fa\u3068\u30ed\u30de\u30f3\u306e\u8a70\u307e\u3063\u305f\u300c\u9451\u8cde\u306e\u6642\u4ee3\u300d\u306f\u7d42\u308f\u308a\u3064\u3064\u3042\u308b\u306e\u3060\u3002\u4eca\u3084\u6620\u753b\u9928\u306f\u3001\u4e8b\u4ef6\u3068\u62e1\u6563\u3092\u524d\u63d0\u3068\u3057\u305f\u300c\u53c2\u52a0\u3068\u8a3c\u660e\u5199\u771f\u306e\u7a7a\u9593\u300d\u3068\u3057\u3066\u306e\u307f\u6709\u52b9\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u3053\u306e\u5909\u5316\u304c\u6587\u5316\u306e\u62e1\u5f35\u3078\u3068\u3064\u306a\u304c\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u8584\u3063\u307a\u3089\u306a\u904a\u622f\u3078\u3068\u53ce\u308c\u3093\u3059\u308b\u306e\u304b\u306f\u3001\u307e\u3060\u65ad\u5b9a\u3067\u304d\u306a\u3044\u3002<\/p>\n
\u3000\u4e00\u3064\u3060\u3051\u306f\u3063\u304d\u308a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308b\u3002100\u5e74\u3042\u307e\u308a\u306e\u6b74\u53f2\u3092\u6709\u3059\u308b\u6620\u753b\u9928\u304c\u6b21\u306e\u4e16\u7d00\u306b\u307e\u3067\u751f\u304d\u6b8b\u308b\u305f\u3081\u306b\u63e1\u308a\u3057\u3081\u305f\u5165\u5834\u5238\u306b\u306f\u3001\u3082\u306f\u3084\u300c\u6c88\u9ed9\u300d\u306f\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n
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